Shot Shells

Vintage Lee Loader for 28 Gauge 2 3 4 Shot Gun Shells
Vintage Lee Loader for 28 Gauge 2 3 4 Shot Gun Shells
$46.02 (6 Bids)
Time Remaining: 12h 38m

Lee 12 ga Load All II Shot Shell Reloading Press 90011
Lee 12 ga Load All II Shot Shell Reloading Press 90011
$59.79
Time Remaining: 21d 15h 47m
Buy It Now for only: $59.79

Winchester 2pc shot shell box Peters Remington Robin Hood Western Browning
Winchester 2pc shot shell box Peters Remington Robin Hood Western Browning
$26.00
Time Remaining: 13h 31m

ATI 5 Shell Shotshell Holder for Remington 870 Mossberg500 Shotgun Stock SHO0500
ATI 5 Shell Shotshell Holder for Remington 870 Mossberg500 Shotgun Stock SHO0500
$14.69
Time Remaining: 26d 20h 49m
Buy It Now for only: $14.69

Vintage Remington Shot Shell Box 2 Piece Empty
Vintage Remington Shot Shell Box 2 Piece Empty
$9.99
Time Remaining: 18h 58m

Winchester LEADER Staynless series vintage mini shot shell box
Winchester LEADER Staynless series vintage mini shot shell box
$9.99
Time Remaining: 19h 37m
Buy It Now for only: $11.00

Set of 2 new jumbo 48 shotshell ammunition bandolier belts for shotgun shells
Set of 2 new jumbo 48 shotshell ammunition bandolier belts for shotgun shells
$24.95
Time Remaining: 20d 10h 5m
Buy It Now for only: $24.95

MEC 600jr Mark V shotshell press 10ga
MEC 600jr Mark V shotshell press 10ga
$40.00 (11 Bids)
Time Remaining: 1d 12h 2m

MEC 12 Gauge E Z Pac Shot Shell Stacker
MEC 12 Gauge E Z Pac Shot Shell Stacker
$5.99 (1 Bid)
Time Remaining: 1d 19h 40m

New Blackhawk Fully Adjustable Two Point Shotshell Black Shotgun Sling 43SS15BK
New Blackhawk Fully Adjustable Two Point Shotshell Black Shotgun Sling 43SS15BK
$18.95
Time Remaining: 1d 15h 35m
Buy It Now for only: $18.95

A Lee Load All 20 Gauge Shotshell Reloader
A Lee Load All 20 Gauge Shotshell Reloader
$12.95
Time Remaining: 1d 21h 34m
Buy It Now for only: $39.95

New Allen Shotgun Shell Carrier Holds 10 Shots Black Fits Belts up to 25 17241
New Allen Shotgun Shell Carrier Holds 10 Shots Black Fits Belts up to 25 17241
$4.99
Time Remaining: 26d 16h 16m
Buy It Now for only: $4.99

Vintage LYMAN SERIES SHOTSHELL HANDBOOK 2nd EDITION by C Kenneth Ramage
Vintage LYMAN SERIES SHOTSHELL HANDBOOK 2nd EDITION by C Kenneth Ramage
$18.80
Time Remaining: 1d 22h 21m
Buy It Now for only: $21.40

Mec EZ Pac  Sullivan Shot Shell Stackers
Mec EZ Pac Sullivan Shot Shell Stackers
$9.95
Time Remaining: 1d 22h 40m

Lee Load All II 12 Gauge Shot Shell Reloader LEE 90011
Lee Load All II 12 Gauge Shot Shell Reloader LEE 90011
$49.80
Time Remaining: 21d 11h 40m
Buy It Now for only: $49.80

430 Alcan 20 Ga 1 2 Feltan Bluestreak ring waxed shotshell wads
430 Alcan 20 Ga 1 2 Feltan Bluestreak ring waxed shotshell wads
$5.00
Time Remaining: 2d 12h 9m

MEC RELOADING PRESS MEC GRABBER SHOTSHELL RELOADING PRESS MEC 762R 12 GUAGE PRES
MEC RELOADING PRESS MEC GRABBER SHOTSHELL RELOADING PRESS MEC 762R 12 GUAGE PRES
$152.50 (14 Bids)
Time Remaining: 2d 13h 1m

Stalwart 45 70  410 Shotshell Loading block NEW
Stalwart 45 70 410 Shotshell Loading block NEW
$13.50
Time Remaining: 7d 20h 8m
Buy It Now for only: $13.50

texan st shotshell reloader
texan st shotshell reloader
$51.50 (4 Bids)
Time Remaining: 2d 17h 41m

NEW VISM PALS Black MOLLE Shotgun Hunting 17 Round Shot Shell Pouch Case Holster
NEW VISM PALS Black MOLLE Shotgun Hunting 17 Round Shot Shell Pouch Case Holster
$13.95
Time Remaining: 18d 18h 33m
Buy It Now for only: $13.95

Pacific DL 250 shot shell reloader 12 ga
Pacific DL 250 shot shell reloader 12 ga
$29.88 (5 Bids)
Time Remaining: 2d 20h 24m

Western Xpert Skeet Load with Skeet  Quail 16 ga Shot Shell Box
Western Xpert Skeet Load with Skeet Quail 16 ga Shot Shell Box
$88.00 (8 Bids)
Time Remaining: 2d 20h 41m

Stalwart 12 gauge Shotshell Loading block NEW
Stalwart 12 gauge Shotshell Loading block NEW
$13.50
Time Remaining: 9d 37m
Buy It Now for only: $13.50

MEC 9000G 12 Gauge Shotshell Reloader with Extras 12G Reloading
MEC 9000G 12 Gauge Shotshell Reloader with Extras 12G Reloading
$315.00 (11 Bids)
Time Remaining: 2d 21h 22m

Vintage Remington Shur Shot and Express Empty Shotgun Shell Boxes Lot of 21
Vintage Remington Shur Shot and Express Empty Shotgun Shell Boxes Lot of 21
$9.99 (1 Bid)
Time Remaining: 2d 21h 22m

Pacific DL 300 Deitemeyer Progressive shot shell reloading press
Pacific DL 300 Deitemeyer Progressive shot shell reloading press
$199.99
Time Remaining: 10d 46m
Buy It Now for only: $199.99

VINTAGE REMINGTON KLEANBORE SHUR SHOT TRAP LOADS SHELL BOX
VINTAGE REMINGTON KLEANBORE SHUR SHOT TRAP LOADS SHELL BOX
$9.95
Time Remaining: 2d 22h 19m

VINTAGE WESTERN XPERT SUPER Target LOAD 12 GA SHOT GUN SHELL BOX
VINTAGE WESTERN XPERT SUPER Target LOAD 12 GA SHOT GUN SHELL BOX
$9.95 (1 Bid)
Time Remaining: 2d 22h 19m

SHELL CADDY Shot Shells TRAP POUCH BAG skeet shooting
SHELL CADDY Shot Shells TRAP POUCH BAG skeet shooting
$29.95
Time Remaining: 26d 12m
Buy It Now for only: $29.95

VINTAGE WINCHESTER RANGER SUPER TRAP LOAD SHOT GUN SHELL BOX
VINTAGE WINCHESTER RANGER SUPER TRAP LOAD SHOT GUN SHELL BOX
$9.95
Time Remaining: 2d 22h 19m

ATI SHOTGUN 6 POSITION 12ga SHOT SHELL HOLDER
ATI SHOTGUN 6 POSITION 12ga SHOT SHELL HOLDER
$14.99
Time Remaining: 19d 14h 3m
Buy It Now for only: $14.99

Mec Shotshell Reloader 9000 G 12 Gauge Progressive
Mec Shotshell Reloader 9000 G 12 Gauge Progressive
$227.50 (13 Bids)
Time Remaining: 2d 22h 25m

Mec Shotshell Reloader 600 Jr 16 gauge All Steel Dies
Mec Shotshell Reloader 600 Jr 16 gauge All Steel Dies
$102.50 (9 Bids)
Time Remaining: 2d 22h 27m

Allen Buttstock Shotshell Ammunition Carrier 5 Rd Elastic Nylon
Allen Buttstock Shotshell Ammunition Carrier 5 Rd Elastic Nylon
$6.00
Time Remaining: 5d 13h 38m
Buy It Now for only: $6.00

Mec Shotshell Reloader Steelmaster 12 gauge
Mec Shotshell Reloader Steelmaster 12 gauge
$51.00 (6 Bids)
Time Remaining: 2d 22h 31m

Mec Shotshell Reloading 12 Gauge Die Set 12 gauge
Mec Shotshell Reloading 12 Gauge Die Set 12 gauge
$9.99 (1 Bid)
Time Remaining: 2d 22h 32m

Stalwart 20 gauge Shotshell Loading block NEW
Stalwart 20 gauge Shotshell Loading block NEW
$13.50
Time Remaining: 7d 20h 8m
Buy It Now for only: $13.50

Mec Shotshell Reloader Grabber 410 Gauge Progressive
Mec Shotshell Reloader Grabber 410 Gauge Progressive
$241.50 (10 Bids)
Time Remaining: 2d 22h 34m

Ponsness Warren Size O Matic 410 Shell 800 B Shotshell Loader Reloader Hunting
Ponsness Warren Size O Matic 410 Shell 800 B Shotshell Loader Reloader Hunting
$499.99
Time Remaining: 13d 16h 6m
Buy It Now for only: $499.99

Shotshell Reloading 3 New Powder  Shot Bottles Mec
Shotshell Reloading 3 New Powder Shot Bottles Mec
$15.50 (6 Bids)
Time Remaining: 2d 22h 34m

Mec Shotshell Reloader 600 Jr 12 gauge All Steel Dies
Mec Shotshell Reloader 600 Jr 12 gauge All Steel Dies
$41.00 (13 Bids)
Time Remaining: 2d 22h 36m

Molle Shotgun Ammo Pouch 12 Round ACU Digital Camo Modular Shotshell Holder
Molle Shotgun Ammo Pouch 12 Round ACU Digital Camo Modular Shotshell Holder
$11.99
Time Remaining: 7h 10m
Buy It Now for only: $11.99

Mec Shotshell Reloader 600 Jr 20 gauge all Steel
Mec Shotshell Reloader 600 Jr 20 gauge all Steel
$85.00 (14 Bids)
Time Remaining: 2d 22h 39m

VINTAGE REMINGTON SHUR SHOT 16 GA SHOTGUN SHELL BOX
VINTAGE REMINGTON SHUR SHOT 16 GA SHOTGUN SHELL BOX
$3.99
Time Remaining: 2d 23h 12m

Lee Load All II Shotshell Reloading kit 12 ga 90011 New Reloader 2 3 4 3 shells
Lee Load All II Shotshell Reloading kit 12 ga 90011 New Reloader 2 3 4 3 shells
$59.95
Time Remaining: 8d 21h 20m
Buy It Now for only: $59.95

VINTAGE REMINGTON SHUR SHOT 12 GA SHOTGUN SHELL BOX
VINTAGE REMINGTON SHUR SHOT 12 GA SHOTGUN SHELL BOX
$5.99
Time Remaining: 2d 23h 12m

SHOTGUN SHOTSHELL HOLDER FOR SHOTFORCE 6 POSITION STOCK ATI MODEL SBS4300
SHOTGUN SHOTSHELL HOLDER FOR SHOTFORCE 6 POSITION STOCK ATI MODEL SBS4300
$12.99
Time Remaining: 5d 11h 59m
Buy It Now for only: $12.99

VINTAGE REMINGTON SHUR SHOT 20 GA SHOTGUN SHELL BOX FROM CANADA
VINTAGE REMINGTON SHUR SHOT 20 GA SHOTGUN SHELL BOX FROM CANADA
$5.99
Time Remaining: 2d 23h 13m

FEDERAL SHOTSHELL SALESMAN SAMPLE SHELLS BOX peters winchester western dummy
FEDERAL SHOTSHELL SALESMAN SAMPLE SHELLS BOX peters winchester western dummy
$3.05 (3 Bids)
Time Remaining: 2d 23h 14m

New Mossy Oak Buttstock Shotshell Shell Holder M045305
New Mossy Oak Buttstock Shotshell Shell Holder M045305
$6.99
Time Remaining: 22d 19h 59m
Buy It Now for only: $6.99

2 vintage Federal Monark 20 Gauge shot shotgun shell boxes
2 vintage Federal Monark 20 Gauge shot shotgun shell boxes
$9.99
Time Remaining: 3d 9h 5m

Peters Vintage 20ga Shotshell Box
Peters Vintage 20ga Shotshell Box
$14.95
Time Remaining: 3d 18h 6m

SHELL CADDY Shot Shells shooting SMALL TRAP POUCH
SHELL CADDY Shot Shells shooting SMALL TRAP POUCH
$19.95
Time Remaining: 20d 19h 55m
Buy It Now for only: $19.95

Remington Express Vintage12ga Shotshell Box
Remington Express Vintage12ga Shotshell Box
$10.95
Time Remaining: 3d 18h 6m

FEDERAL HI POWER 12 GA AMMO BOX SHOTSHELL WINCHESTER REMINGTON PETERS
FEDERAL HI POWER 12 GA AMMO BOX SHOTSHELL WINCHESTER REMINGTON PETERS
$5.99
Time Remaining: 4d 14h 9m

CAA Command Arms SSM 12GA SHOT SHELL HOLDER BLACK
CAA Command Arms SSM 12GA SHOT SHELL HOLDER BLACK
$15.95
Time Remaining: 27d 22h 48m
Buy It Now for only: $15.95

FEDERAL HI POWER 12 GA AMMO BOX SHOTSHELL WINCHESTER REMINGTON PETERS
FEDERAL HI POWER 12 GA AMMO BOX SHOTSHELL WINCHESTER REMINGTON PETERS
$5.99 (2 Bids)
Time Remaining: 4d 14h 10m

Redhead Camo Pattern Waist Fanny Pack Handwarmer and Shot Gun Shell Holder
Redhead Camo Pattern Waist Fanny Pack Handwarmer and Shot Gun Shell Holder
$9.99
Time Remaining: 6d 13h 25m
Buy It Now for only: $9.99

Remington Shur Shot 12 Guage Shotgun Shell Empty Box
Remington Shur Shot 12 Guage Shotgun Shell Empty Box
$6.00
Time Remaining: 4d 19h 22m

302 Charge Bar MEC Shotshell Reloader
302 Charge Bar MEC Shotshell Reloader
$2.00
Time Remaining: 4d 21h 21m

Advanced Technology Intl Shotshell Holder Shotgun Shell Holder SHO0500
Advanced Technology Intl Shotshell Holder Shotgun Shell Holder SHO0500
$14.88
Time Remaining: 28d 12h 36m
Buy It Now for only: $14.88

Wad Fingers 20 Gauge MEC Shotshell Reloader
Wad Fingers 20 Gauge MEC Shotshell Reloader
$1.50 (3 Bids)
Time Remaining: 4d 21h 32m

Wad Fingers 12 Gauge MEC Shotshell Reloader
Wad Fingers 12 Gauge MEC Shotshell Reloader
$1.00 (1 Bid)
Time Remaining: 4d 21h 41m

New MTM 25 Round Shotshell Box Tri Gauge 1216  20 ga shells S 25 12D
New MTM 25 Round Shotshell Box Tri Gauge 1216 20 ga shells S 25 12D
$8.25
Time Remaining: 23d 20h 30m
Buy It Now for only: $8.25

Inserts for 20 Gauge Crimp Starter MEC Shotshell Reloader
Inserts for 20 Gauge Crimp Starter MEC Shotshell Reloader
$4.15 (5 Bids)
Time Remaining: 4d 21h 51m

ALLEN Clip on Shotshell Holder Holds 25 Shells
ALLEN Clip on Shotshell Holder Holds 25 Shells
$19.99
Time Remaining: 11d 16h 39m
Buy It Now for only: $19.99

Mec Mark 5 Shotshell Reloading 600 Jr 12 Gauge Shotgun
Mec Mark 5 Shotshell Reloading 600 Jr 12 Gauge Shotgun
$9.99 (1 Bid)
Time Remaining: 4d 22h 28m

REMINGTON SHUR SHOT 16 GA SHELL EMPTY BOX SHOT GUN EMPTY BOX
REMINGTON SHUR SHOT 16 GA SHELL EMPTY BOX SHOT GUN EMPTY BOX
$15.00
Time Remaining: 4d 23h 29m

ATI Shotforce Shotshell Holder SHO0500
ATI Shotforce Shotshell Holder SHO0500
$14.69
Time Remaining: 19d 18h 17m
Buy It Now for only: $14.69

vintage federal field load shot shell box shotgun empty
vintage federal field load shot shell box shotgun empty
$6.50
Time Remaining: 5d 9h 3m

CIL Imperial 3 inch 410 ga shotshell box
CIL Imperial 3 inch 410 ga shotshell box
$9.99
Time Remaining: 5d 12h 3m
Buy It Now for only: $15.00

Mec Shotshell Reloader 600 Jr 20 gauge Shotgun Shell Reloader
Mec Shotshell Reloader 600 Jr 20 gauge Shotgun Shell Reloader
$145.00
Time Remaining: 20d 20h 15m
Buy It Now for only: $145.00

MEC SHOTSHELL SHOTGUN SHELL RELOADER MEC 600 Jr SHOTSHELL RELOADER MEC RELOADER
MEC SHOTSHELL SHOTGUN SHELL RELOADER MEC 600 Jr SHOTSHELL RELOADER MEC RELOADER
$9.99 (1 Bid)
Time Remaining: 5d 13h 57m

Blackhawk 43SS15BK Shotgun Shotshell Sling Black BH43SS15BK
Blackhawk 43SS15BK Shotgun Shotshell Sling Black BH43SS15BK
$21.49
Time Remaining: 28d 19h 21m
Buy It Now for only: $21.49

MEC SHOTSHELL SHOTGUN SHELL RELOADER MEC SIIZEMASTER MODEL SM82 RELOADER 20 GA
MEC SHOTSHELL SHOTGUN SHELL RELOADER MEC SIIZEMASTER MODEL SM82 RELOADER 20 GA
$45.44 (4 Bids)
Time Remaining: 5d 14h 8m

Holiday Magnum Les Kouba Graphics vintage mini shot shell box
Holiday Magnum Les Kouba Graphics vintage mini shot shell box
$9.99
Time Remaining: 5d 15h 16m
Buy It Now for only: $11.00

Pacific Hornady 366 28 Gauge Auto Shotshell Loader Reloader Hunting Equipment
Pacific Hornady 366 28 Gauge Auto Shotshell Loader Reloader Hunting Equipment
$399.99
Time Remaining: 13d 13h 39m
Buy It Now for only: $399.99

REMINGTON PETERS POST WAD POWER PISTON SHOT SHELL 4 BOX CARTON VINTAGE RARE
REMINGTON PETERS POST WAD POWER PISTON SHOT SHELL 4 BOX CARTON VINTAGE RARE
$10.00 (1 Bid)
Time Remaining: 5d 17h 26m

EMPTY WESTERN XPERT PAPER SHOT SHELL BOXES FOR 100 SHELLS
EMPTY WESTERN XPERT PAPER SHOT SHELL BOXES FOR 100 SHELLS
$10.50 (2 Bids)
Time Remaining: 5d 21h 3m

ATI New Shotshell Holder SHO0500
ATI New Shotshell Holder SHO0500
$14.69
Time Remaining: 20d 22h 20m
Buy It Now for only: $14.69

REMINGINTON 12 GUAGE EMPTY RXP SHOT SHELL BOXES
REMINGINTON 12 GUAGE EMPTY RXP SHOT SHELL BOXES
$0.99
Time Remaining: 5d 21h 6m

WESTERN AND WINCHESTER WESTERN EMPTY SHOT SHELL CASES 8 TOTAL
WESTERN AND WINCHESTER WESTERN EMPTY SHOT SHELL CASES 8 TOTAL
$0.99
Time Remaining: 5d 21h 8m

SHOTGUN SHOTSHELL SHELL HOLDER FITS STANDARD STOCK  TFS0600 ATI MODEL SHO0500
SHOTGUN SHOTSHELL SHELL HOLDER FITS STANDARD STOCK TFS0600 ATI MODEL SHO0500
$11.99
Time Remaining: 18d 14h 26m
Buy It Now for only: $11.99

RARE WANDA 16 GA ORIGINAL AMMO BOX SHOTSHELL WINCHESTER REMINGTON PETERS
RARE WANDA 16 GA ORIGINAL AMMO BOX SHOTSHELL WINCHESTER REMINGTON PETERS
$15.00
Time Remaining: 5d 21h 56m

Lyman 5th Edition Shotshell Reloading Handbook 9827111 Soft Cover
Lyman 5th Edition Shotshell Reloading Handbook 9827111 Soft Cover
$24.59
Time Remaining: 24d 18h 20m
Buy It Now for only: $24.59

VINTAGE REMINGTON EXPRESS 20 GA SHOTSHELL SHELL WOOD WOODEN AMMO BOX
VINTAGE REMINGTON EXPRESS 20 GA SHOTSHELL SHELL WOOD WOODEN AMMO BOX
$15.50 (5 Bids)
Time Remaining: 5d 22h 2m

Herters Model 72 ShotShell Reloader 12 ga
Herters Model 72 ShotShell Reloader 12 ga
$125.95
Time Remaining: 6d 35m

ATI Shotshell Holder Shotforce
ATI Shotshell Holder Shotforce
$22.41
Time Remaining: 4d 19h 24m
Buy It Now for only: $22.41

Peters Cartridge Co High Velocity Redhead Duck vintage mini shot shell box
Peters Cartridge Co High Velocity Redhead Duck vintage mini shot shell box
$9.99
Time Remaining: 6d 10h 6m
Buy It Now for only: $11.00

Peters Cartridge Co High Gun with Sandpiper vintage mini shot shell box
Peters Cartridge Co High Gun with Sandpiper vintage mini shot shell box
$9.99
Time Remaining: 6d 10h 14m
Buy It Now for only: $11.00

SHELL CADDY Shot Gun Shells Reloader BLACK BOXES 12 ga
SHELL CADDY Shot Gun Shells Reloader BLACK BOXES 12 ga
$29.95
Time Remaining: 20d 19h 58m
Buy It Now for only: $29.95

Peters High Velocity Duck vintage mini shot shell box
Peters High Velocity Duck vintage mini shot shell box
$9.99
Time Remaining: 6d 10h 25m
Buy It Now for only: $11.00

12 Gauge Shotshell Shot Gun Ammo Case12 Gauge Ammo Storage Box Dry Box NEW
12 Gauge Shotshell Shot Gun Ammo Case12 Gauge Ammo Storage Box Dry Box NEW
$29.95
Time Remaining: 28d 3h 2m
Buy It Now for only: $29.95

Robin Hood Indian Black Powder vintage mini shot shell box
Robin Hood Indian Black Powder vintage mini shot shell box
$9.99
Time Remaining: 6d 10h 33m
Buy It Now for only: $11.00

Robin Hood CAPITAL Shells vintage mini shot shell box
Robin Hood CAPITAL Shells vintage mini shot shell box
$9.99
Time Remaining: 6d 10h 41m
Buy It Now for only: $11.00

Shot Gun Shotgun Shell Roller Picker Upper Retriever
Shot Gun Shotgun Shell Roller Picker Upper Retriever
$58.95
Time Remaining: 1d 21h 28m
Buy It Now for only: $58.95

Winchester REPEATER Staynless series vintage mini shot shell box
Winchester REPEATER Staynless series vintage mini shot shell box
$9.99
Time Remaining: 6d 14h 13m
Buy It Now for only: $11.00

CHOICE of any 12 dozen from over 250 available vintage mini shot shell box
CHOICE of any 12 dozen from over 250 available vintage mini shot shell box
$80.00
Time Remaining: 6d 14h 19m
Buy It Now for only: $96.00

NEOPRENE 25 SHOT GUN SHELL BELT WITH 3 COMPARTMENTS MAX 4 HUNTERS SPECIALTIES
NEOPRENE 25 SHOT GUN SHELL BELT WITH 3 COMPARTMENTS MAX 4 HUNTERS SPECIALTIES
$18.00
Time Remaining: 6d 21h 22m
Buy It Now for only: $18.00

lot of 17 old empty shot shell boxes
lot of 17 old empty shot shell boxes
$35.00
Time Remaining: 6d 15h 21m

Shot Shells
Shot Shells

MLM Trends 2011: The Coming Energy Shot Wars

For those who keep an ear to the ground around network marketing circles, it seems like every few months, a long-lost tribe emerges from the foothills of an exotic locale bearing a new fruit that has kept them in peak health for centuries. These tribesmen seem to have corporate owners and venture capitalists on speed-dial and next thing you know, a new super-fruit drink is born. This has been the trend of the past ten or so years.

The explosive growth of companies like Tahitian Noni (TNI), Monavie, Xango, etc., have defined the term critical mass and as a result more and more copycats have emerged. Over the past decade, the "functional beverage" sector of network marketing companies has grown exponentially.

Market factors and consumer sentiment play key roles in the success and failure of any company or product but because of the power of word of mouth distribution, these factors affect network marketing companies immensely.

There are many factors as to why the functional beverage sector has flourished in network marketing, and through study and observation of the functional beverage sector of network marketing companies over the past several years, I have observed traits and characteristics that have lead to success and failure of these companies. The success or failure of the functional beverage multi-level marketing (MLM) companies, the market corrections and response by consumers and distributors alike, result in a refinement of products, compensation plans and business models. These reactions to market factors create opportunities – either for established companies or new start-ups that take this critical data and integrate it into their own companies.

Since the success of network marketing distributors are so closely linked to the rise and fall of these market changes and corporate reactions, I believe it is vitally important for distributors to pay attention to emerging trends.
The end result of these observations have brought me to the conclusion that the emergence of a new niche within the functional beverage industry – the energy shot – will replace health juices as the network marketing trendsetter and be the new explosive growth product within the next 18-24 months.

The aforementioned healthy juice beverages offered some key benefits to both the corporate ownership and investors of network marketing companies and distributors. For companies, they could charge a lot of money for them. Often $120-200 monthly for an individual monthly supply on autoship. Now despite all the varied claims of the exoticness of any individual ingredient, there were large profit margins in these juices. It wasn't the berries that cost $100 - even though I distinctly remember sitting in on a presentation for Zrii's functional beverage where the presenter went into painstaking detail to describe the laborious task of keeping the constant stream of amalaki fruit coming down from the "glacial run-off of the Himalayas." Packed into every little bottle of these juices was a mighty profit margin that was highly conducive to creating healthy companies and happy distributors - for a time. I say "for a time," because there were also many unintended consequences that resulted from the success of these juice products.

In the beginning, when economic times were booming, buying a large $1500 start-up package and committing $200 a month to an autoship was still not easy for everyone, but as these companies proved - it worked. Large up-front packages like the one I first purchased - complete with roll-out banners, tear-off pads and handy carrying tote offered big commissions on the front end. Couple that with the monthly reorders funneled through the never-before-seen hybrid binary and uni-level pay plans and these companies shot off like rockets. Big money was made by the companies and by the uplines.

The unintended consequences were big money was spent by a lot of people who could not and probably should not have put it on their credit card. These new pay plans looked amazing on paper and seemed so easy to build. "Just get two who get two" - remember?

Well, in practice - selling fruit juice for $50 a bottle turned out to be a harder job than most realized. The exorbitant prices were very conducive to large volume and big commission checks if one was check qualified, but there really were no differences between a retail customer and a distributor. Without the lure of a commission check few people wanted a $55 dollar bottle of fruit juice. Where did a lot of it go? Ebay, Craigslist - where distributors were dumping it for half-cost to get rid of it or giving away whole bottles in hopes that they might hook a new distributor and ease themselves the $171 monthly autoship.

Another key issue with many of these companies was the weight of the product - none probably more so than the gorgeous bottle of Xango juice. Xango offered one of the most attractive, sleek bottles of any company, but it was made of glass and weighed a ton. The "wine-bottle" look that these companies had was attractive, but it killed distributors in shipping costs. The already expensive autoships were made even more difficult to afford by cumbersome shipping prices. During this time also came a heavy influence of internet based network marketing techniques which made long-distance sampling essential. These heavy 25 oz bottles made that too nearly impossible.

Lastly, I want to address one other issue that plagued the companies of the "juice wars" and that is efficacy . Did the products work? I am not going to claim that they did not work. Many promoted anti-inflammatory properties, and I know first hand that Zrii (cost aside) was a good product that did many of the things the company claimed. However, it takes a person several weeks of daily consumption to begin to really notice any results from many of the products. This made sampling very difficult. Since selling a $55 bottle of juice was out of the question for most people, offering a small taste of the product really did nothing to fill the gap between Welch's Grape and a functional beverage. In order to get someone to try the product long enough to find benefit from it, you almost had to give the bottles away. I can attest that at $55 a bottle, giving product away is not a sound plan for financial success.

During this time, these juice companies did what I like to call the "bottle rocket." They took off like they were headed to Mars and in a hurry! However, once the "new" wore off they were left with an overpriced product that took constant consumption over a long period of time to see results. It was expensive to ship and the hybrid binary compensation plans left many stuck in "dead legs" with none of the "spillover" they had undoubtedly been promised. Without the presentation and without the compensation plan, it was a shell game. The jig was up.

Not all is lost by the mistakes made by these type of nutritional companies because they and their competition have been keen to recover and make changes to their structure, products and plans.

Based on my observations, the characteristics of the most successful network marketing product today would have a product that works well in a short amount of time, that is small and easily shippable, has a large enough profit margin to be conducive to an exciting yet fair compensation plan, and a price that doesn't induce sticker shock and is in keeping with or ahead of a current trend.

The product I just described to you is the liquid energy shot, and it's coming to a network marketing company near you. I predict in the next 18-24 months, we will see and explosion of energy shot products.

In stores across America, consumers have been trained that energy drinks and shots cost between $2.50-$4.00 - the geniuses at RedBull can be thanked for this. Much like the exotic berries of MLM juice companies, making an energy drink doesn't cost much more than making a cola really, but the shelf price that has been established leaves a large margin of profit that can successfully fuel a MLM compensation plan. Consumers have been trained that $3 is roughly the cost of an energy shot, so as long as you're competitive you have a great shot at being successful.

5-Hour Energy Shots – the brainchild of a non-MLM company Living Essentials has an advertising budget of $60 million annually. From Superbowl Ads to web advertising, Living Essentials has been spending this large amount of money introducing consumers of all ages to their product. Instead of taking the "young, hip" approach of energy drink manufacturers Monster or Rockstar, 5-Hour Energy is targeted for everyone. And sales data shows that everyone from teens to baby boomers are trying energy shots..

According to the research firm Mintel, energy drink product launches have increased 110% in general and sales rose 240% from 2004-2009. Because of this new acceptance of energy shots as a product for mass consumption generated from the aggressive advertising of 5-Hour Energy and others, I believe energy shots will be well received when introduced through network marketing and their large profit margins will likely allow for great paying compensation plans without the same sticker-shock associated with their juice company predecessors.

In the past few months, a host of companies have started to release MLM energy shots. Vemma can be credited with being the first to get in the game with the immensely successful Verve.

New kid on the block, XIMO Health is hoping to get a jump start on the competition with their value-priced, herbal energy shot that launches next week. The company is owned by Erik Laver, the Co-founder of Send Out Cards and aims to sell their energy shot for $1 a serving – undercutting store-bought brands like 5-Hour Energy.

New company Nuvia3 is debuting their Shotwave product in the coming months along with the Reliv's unveiling of their new "24K" shot. There is also another new company called Denovo7 which has been started by some former professional athletes selling an energy shot through network marketing. Unfortunately at $4-roughly, I think Denovo7 has priced themselves out of the market in my opinion.

Because of shipping costs, energy drinks like Monavie's EMV, XOWII/Evolv's Energy or Youngevity's recent acquisition of ACT Energy drinks do not fall into this category and won't have the same success in my opinion. The larger liquid volume of products such as these make shipping a chore and will hold them back from this energy shot trend unless they lower their prices or formulate a shot also. The latter of which, I predict to be highly likely.

In conclusion, I have made a solid-case as to why the juice products sold through network marketing have led to an entirely new category of network marketing companies. Hopefully, armed with the experience of their prior mistakes, companies selling these new energy shots will create many new millionaires in the future and help grow the industry in a positive way. After reading this article, I hope you find yourself at the forefront of this emerging trend and don't let this train pass you buy.

About the Author

Rob Wynkoop is a former journalist turned network marketer. You can read more of his articles at his XIMO Health blog.

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