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Tumbler Media
Social media usage maximum among women, youngsters
According to the San-Francisco's Netpop Research firm's survey, women in their early 30s are likely to involve in more than six social media activities, at a time. Titled as ‘Social Animals: Who's Sharing What and Why Online?', the report aimed to find out internet usage and the growing trends, that is the type of websites people accessed and it found that 73 percent of internet users used social media sites. "It's becoming a form of seamless integration with users' lives; it's always with them," informed Cate Riegner, vice-president of Brand Insights and co-founder of Netpop Research.
Survey details
For the study, the Netpop researchers carried out an online survey of 1,253 broadband users in the United States, who were 13 years and above. Micro blogging has seen a 400 percent growth since 2009 and this has become more widespread with addition of the Twitter and Tumbler websites. "It's an incredible community organizing tool. Many of these (Middle East) protests would have been much more difficult to organize without social media," said Marcus Messner, a professor of social media, multimedia journalism and global communications at the Virginia Commonwealth University.
Social media usage
Using social media has become very easy and users can update their status and make friends know about whatever they are up to, at any time and there is no physical boundary as the services can be operated on all devices available on the planet. People are crazy about Facebook and a 44-year-old freelance writer Suz Redfearn confirmed that she checked her Facebook account more than 60 times a day and the site was open on her computer for 24 hours a day. "I work at home, so Facebook sort of functions as my water cooler. It makes freelancing less lonely," said Suz, adding that social media does not make a person feel bored.
About the Author
For more information check out Netpop Research